Who’s the Best Texas Electricity Provider?
Unbiased reviews and real-time pricing for every major Texas electricity provider. We analyze thousands of verified customer reviews and official PUC complaint data to help you make an informed choice.
Pricing via ComparePower — direct integration with Texas electricity providers
Customers seeking reliability and plan variety from established provider
11%
4.7
Customers prioritizing customer service and rewards
22%
4.4
Low rates with renewable energy commitment
100%
4.8
Customers seeking 100% renewable energy with proven track record
100%
4.1
Customers who want their electricity purchase to support charity
3%
4.9
Customers seeking fixed-rate plans with renewable energy options
28%
4.5
Customers wanting simple, transparent pricing with Fortune 500 backing
24%
4.0
Budget-conscious customers seeking low rates
21%
3.6
Spanish-speaking customers and those seeking competitive fixed rates
17%
4.7
Customers seeking variety of plan options from established national provider
23%
4.3
Customers seeking prepaid electricity with no deposit or credit check; flexible payment options
26%
4.8
Customers seeking new provider with competitive fixed rates and renewable options
56%
3.5
Tech-savvy customers wanting modern green energy experience
100%
4.8
Spanish-speaking customers and those needing flexible terms
30%
4.8
Texas Electricity Provider
5%
4.6
‘No bull’ energy plans that are simple, fixed rate and no-frills
100%
4.6
Customers seeking a large, stable provider with bundled home services and clean energy commitment
30%
5.0
Quick Provider Comparison
All 17 providers ranked by customer satisfaction (NPS score)
| Provider | NPS Score | Avg Rate | Green % | Best For |
|---|---|---|---|---|
| Constellation | +89 | 14.9¢ | 30% | Customers seeking a large, stable provider with bundled home services and clean energy commitment |
| 4Change Energy | +83 | 13.9¢ | 3% | Customers who want their electricity purchase to support charity |
| Payless Power | +81 | 19.5¢ | 26% | Customers seeking prepaid electricity with no deposit or credit check; flexible payment options |
| Gexa Energy | +78 | 16.5¢ | 100% | Low rates with renewable energy commitment |
| Rhythm Energy | +78 | 12.9¢ | 100% | Tech-savvy customers wanting modern green energy experience |
| Frontier Utilities | +75 | 16.5¢ | 30% | Spanish-speaking customers and those needing flexible terms |
| TXU Energy | +70 | 18.3¢ | 11% | Customers seeking reliability and plan variety from established provider |
| Amigo Energy | +70 | 16.2¢ | 17% | Spanish-speaking customers and those seeking competitive fixed rates |
| APGE | +63 | 15.3¢ | 5% | Texas Electricity Provider |
| Energy Texas | +62 | 13.7¢ | 100% | ‘No bull’ energy plans that are simple, fixed rate and no-frills |
| Just Energy | +59 | 16.0¢ | 28% | Customers seeking fixed-rate plans with renewable energy options |
| Reliant | +53 | 16.6¢ | 22% | Customers prioritizing customer service and rewards |
| Direct Energy | +45 | 17.7¢ | 23% | Customers seeking variety of plan options from established national provider |
| Green Mountain | +31 | 18.9¢ | 100% | Customers seeking 100% renewable energy with proven track record |
| Cirro Energy | +21 | 15.2¢ | 24% | Customers wanting simple, transparent pricing with Fortune 500 backing |
| Atlantex Power | +0 | 14.8¢ | 56% | Customers seeking new provider with competitive fixed rates and renewable options |
| Discount Power | -3 | 15.3¢ | 21% | Budget-conscious customers seeking low rates |
Provider Highlights
Our team’s analysis of each provider and where they stand apart in the market.
TXU Energy
Founded in 1882, TXU Energy is Texas’s oldest and largest electricity provider, serving approximately 1.7-2 million households. Its exceptional NPS score of 70 indicates strong customer satisfaction, well above the +50 excellent threshold. Best suited for customers seeking reliability and extensive plan variety from an established provider with 143+ years of Texas electricity heritage.
Reliant
Reliant offers 24/7 customer support and a unique 90-day satisfaction guarantee allowing penalty-free plan switches. With an NPS score of 53, customer satisfaction is solid and above the +50 excellent benchmark. Ideal for customers prioritizing responsive customer service and rewards through the Reliant Perks program at local retailers.
Gexa Energy
Gexa Energy has offered 100% renewable energy on all residential plans since 2020, backed by NextEra Energy, the world’s largest renewable generator. Its NPS score of 78 is exceptional, indicating very high customer satisfaction. Best for customers seeking competitive low rates (minimum 7.4¢) combined with a genuine renewable energy commitment.
Green Mountain
Founded in 1997, Green Mountain is America’s longest-running renewable energy retailer, helping customers avoid over 107 billion pounds of CO2 emissions. Its NPS score of 31 is good but modest, indicating room for improvement in customer satisfaction. Ideal for customers prioritizing 100% renewable energy with a proven 27-year track record over price competitiveness.
4Change Energy
4Change Energy operates on a charitable giving model, donating 4% of annual profits to customer-chosen charities including Feeding Texas and American Red Cross. Its outstanding NPS score of 83 reflects exceptional customer satisfaction and loyalty. Perfect for customers who want their electricity purchase to support charitable causes while receiving competitive rates.
Just Energy
Founded in 1997, Just Energy is a large multinational serving 4.5+ million customers across North America and owns the Amigo Energy and Tara Energy brands in Texas. Its NPS score of 59 indicates good customer satisfaction above the +50 excellent threshold. Suited for customers seeking fixed-rate plans with renewable energy options from an established international provider.
Cirro Energy
Operating since 2001 as one of Texas’s original REPs, Cirro Energy emphasizes simple, transparent pricing with Fortune 500 backing from NRG Energy. Its NPS score of 21 is positive but modest, indicating satisfactory rather than exceptional customer experience. Best for customers wanting straightforward fixed-rate plans without complexity, backed by a financially stable parent company.
Discount Power
Founded in 2008 with a focus on affordable electricity rates, Discount Power serves approximately 250,000 customers with NRG Energy backing. Its NPS score of -3 is slightly negative, indicating customer satisfaction concerns that warrant attention. Targets budget-conscious customers prioritizing low rates over premium service features.
Amigo Energy
Founded in 2003 by a Hispanic father-son team, Amigo Energy offers full bilingual English/Spanish customer support and was named Houston’s Best Electricity Company by Houston Chronicle in 2023. Its strong NPS score of 70 indicates excellent customer satisfaction well above the +50 threshold. Ideal for Spanish-speaking customers and those seeking competitive fixed rates with culturally-focused service.
Direct Energy
Founded in 1986, Direct Energy serves nearly 4 million customers across North America and operates multiple Texas brands including First Choice Power and Bounce Energy. Its NPS score of 45 is positive but moderate, indicating good but not exceptional customer satisfaction. Best for customers seeking extensive plan variety and prepaid options from an established national provider.
Payless Power
Founded in 2005 by three Texas brothers, Payless Power specializes in prepaid electricity requiring no deposit or credit check, with same-day connection available. Its exceptional NPS score of 81 reflects very high customer satisfaction despite higher average rates (19.5¢). Ideal for customers needing flexible payment options, no credit requirements, or same-day service activation.
Atlantex Power
Launched in October 2024 as a subsidiary of Atlantic Energy (serving customers since 2012 across 11 states), Atlantex offers a 90-day satisfaction guarantee and innovative Free Nights and Free Weekends plans. Its neutral NPS score of 0 reflects its newness to the market with limited customer feedback. Suited for customers willing to try a new provider offering competitive fixed rates and 100% renewable options.
Rhythm Energy
Founded in 2021 by energy veteran PJ Popovic with Goldman Sachs backing, Rhythm Energy offers 100% renewable energy and rare pricing transparency where renewing customers get the same rates as new customers. Its excellent NPS score of 78 indicates strong customer satisfaction and loyalty. Best for tech-savvy customers wanting a modern, transparent green energy experience with competitive pricing.
Frontier Utilities
Operating since 2008, Frontier Utilities offers bilingual English/Spanish support, no deposit options, and lower early termination fees ($100) with a 60-Day Happiness Guarantee. Its strong NPS score of 75 indicates excellent customer satisfaction well above the +50 threshold. Ideal for Spanish-speaking customers and those needing flexible contract terms with rates typically 20-30% below major providers.
APGE
APGE offers competitive rates with an average of 15.3¢ and minimum of 6.8¢, though limited public information is available about company background. Its NPS score of 63 is good, exceeding the +50 excellent benchmark and indicating solid customer satisfaction. May suit price-conscious customers comfortable with a lower-profile provider.
Energy Texas
Launched in 2021 under Rhythm Energy ownership, Energy Texas emphasizes a ‘no bull’ approach with simple, fixed-rate plans and a 30-Day Test Drive allowing penalty-free trial service. Its solid NPS score of 62 exceeds the +50 excellent threshold, indicating good customer satisfaction. Best for customers wanting straightforward, no-frills energy plans with 100% renewable energy and competitive pricing.
Constellation
Founded in 1999, Constellation is the nation’s largest carbon-free energy producer serving approximately 2 million customers nationwide with nuclear, hydro, wind, and solar generation. Its outstanding NPS score of 89 is exceptional, reflecting very high customer satisfaction and loyalty. Ideal for customers seeking a large, financially stable provider offering bundled electricity with home services like A/C protection and clean energy commitment.
How We Rate Texas Electricity Providers
NPS Score Calculation
We analyze 10,000+ verified Google reviews using Net Promoter Score methodology. Reviews are filtered to remove incentivized feedback and manipulation patterns.
- Promoters (9-10): Would recommend
- Passives (7-8): Neutral
- Detractors (0-6): Would not recommend
NPS = % Promoters – % Detractors (range: -100 to +100)
Pricing Data
Rates are synced daily from ComparePower, which has direct API integration with all major Texas electricity providers.
- Prices shown for 1,000 kWh monthly usage
- Fixed-rate plans only (most common)
- All-in pricing including TDU charges
Rates updated: June 16, 2026 at 07:51 AM CDT
Green Energy Percentage
We calculate the average renewable energy content across each provider’s current plan offerings.
- Based on Electricity Facts Labels (EFL)
- Includes wind, solar, and other renewables
- 100% means all plans are fully renewable
Frequently Asked Questions
Who is the best electricity provider in Texas?
The “best” provider depends on your priorities. If customer satisfaction is most important, Constellation leads with an 89 NPS score, followed by 4Change Energy (83) and Payless Power (81). However, “best” varies by individual needs—some prioritize lowest rates, others want 100% green energy, and many value reliable customer service. We recommend comparing providers based on what matters most to you: price, renewable energy options, contract flexibility, or customer reviews.
What is the cheapest electricity company in Texas?
Currently, Just Energy and APGE offer the lowest advertised rates at 6.8¢ per kWh, followed by 4Change Energy at 7.3¢ per kWh. These rates are based on 1,000 kWh monthly usage on fixed-rate plans. Keep in mind that electricity rates change daily and vary by usage level, so it’s important to check current offers and compare plans based on your actual consumption.
Which Texas electricity providers offer 100% green energy?
Four providers in our analysis offer 100% renewable energy plans: Gexa Energy, Green Mountain, Rhythm Energy, and Energy Texas. These companies source electricity from renewable sources like wind and solar. Among these, Gexa Energy and Rhythm Energy have the highest customer satisfaction scores (both 78 NPS).
How do NPS scores work?
Net Promoter Score (NPS) measures customer satisfaction on a scale from -100 to +100. It’s calculated by asking customers if they would recommend a company, then subtracting the percentage of detractors from promoters. Our scores are based on verified Google reviews. A positive score is good, above 50 is excellent, and above 70 is world-class. Higher scores indicate stronger customer loyalty.
How do I switch electricity providers in Texas?
Switching is simple and free in deregulated Texas areas. Choose a new provider and plan, then sign up online or by phone. Your new provider contacts ERCOT to handle the switch—typically completed within 1-2 billing cycles. There’s no service interruption, and your local utility continues delivering power and maintaining infrastructure. You can switch anytime without penalty if your contract has ended.